Ellsworth Kelly 100
Client: Ellsworth Kelly Studio
Role: Creative Director, Social Strategist
Date: Jan–Aug 2023
A yearlong centennial celebration reinvigorates the legendary artist’s legacy.
One of the most significant American artists of the 20th century, Ellsworth Kelly left an indelible mark with the clean forms and pure colors of his groundbreaking abstract work. On the occasion of the iconic artist’s centennial in 2023–a year-long celebration of exhibitions, events, and a new website—I spearheaded the social media strategy to help the Ellsworth Kelly Studio shed new light on his life, work, and enduring legacy. On his May 31 birthday, more than 80 arts organizations joined the festivities, flooding social media with Ellsworth Kelly tributes. The outcome? An astonishing 44 million impressions and more than 60 thousand engagements. The Instagram account continues flourishing as devoted and newfound fans discover his work and rarely seen gems from the artist’s archives.
On Ellsworth Kelly’s 100th birthday, over 80 arts organizations participated in a global social campaign that generated 44+ million impressions and 60+ thousand engagements.
Credits
Project Management: Soapbox Strategists
Content Production: Milly Ames, Gillian Edevane
Research & Photography: Luca Khosrova