Eames Archives
Client: Eames Institute
Role: Copywriter
Date: Nov 2023-Feb 2024
A landmark design destination celebrates the Eames legacy.
Ray and Charles Eames transformed design, and now their legacy has a home for discovery. Partnering with the Eames Institute, I crafted compelling copy for the launch of the Eames Archives—an extraordinary collection of over 40,000 objects showcasing the duo’s genius. From website FAQs to email campaigns and social media, the messaging built excitement and defined the visitor experience. Tours sold out instantly, cementing the Archives as a must-visit design destination in Richmond, California. This project celebrates the Eameses’ boundless curiosity and offers the public an intimate window into their process and philosophy.
Credits
Copywriting support: Kyle Bentley
Photography: Nicholas Calcott