Call for Proposals

Introducing a new foundation and amplifying its major grant programs to curators.

At Teiger Foundation, I launched their Instagram to introduce the new mission-driven foundation and its support for contemporary art curators with grants of up to $150,000. The strategy targeted a precise audience of art industry professionals from across the U.S. Milestone campaigns—starting with the Call for Proposals and culminating in the announcement of grantees, followed by spotlight posts on each grantee—resonated with high-profile curators, industry leaders, and emerging talents. The amplified visibility drove increased applications and grantees in 2023. On announcement day, custom badges for each grantee inundated art world Instagram feeds, reaching millions. The content was thoughtfully editorial, shareable, and complemented by a design system crafted by David Reinfurt of O-R-G.