Marcel Sternberger
Client: Marcel Sternberger Collection
Role: Content Strategist
Date: Jan-July 2024
Reintroducing a forgotten master of 20th-century portrait photography.
Inventor of the “psychological portrait,” Marcel Sternberger captured icons like Albert Einstein, Frida Kahlo, and Franklin D. Roosevelt with unparalleled depth and precision. But until now, his genius has largely been forgotten. Partnering with Bubble Shooters Network, we crafted a digital strategy for the The 19th Century Rare Books & Photographs Shop to bring his work back into the spotlight. Launching an Instagram, email newsletters, Pinterest, web shop, and social ad campaign, we reached over 500,000 users. A minimalist black-and-white aesthetic let Sternberger’s portraits speak for themselves, connecting new audiences to his timeless art—and his unmatched ability to reveal the inner thoughts behind the face.
Editorial storytelling in your inbox.
Personalized emails by collection curator Stephen Lowentheil offered unique insights and little-known stories about Marcel Sternberger’s life and work to engaged historians, collectors, and photo enthusiasts.
Credits
Content Strategy & Production: Bubble Shooters Network