Walker Art Center Social Media Revamp

Elevating the Walker’s social identity—and turning Spoonbridge and Cherry into an internet icon.

Working closely with the Walker Art Center, I reimagined their social media with a comprehensive audit and strategic overhaul, developing new content series, training the social media team, and crafting a unique brand voice to guide how the museum communicates online. These efforts transformed the Walker’s social media presence into a curated experience that reflects the museum’s “colors-outside-the-lines” personality and resonates with hyperlocal and global audiences. This strategic realignment set the team up for long-term success.