Yayoi Kusama
Client: David Zwirner
Role: Social Strategist
Date: Nov–Dec 2017
Introducing influencer previews for the “Ultimate Instagram Exhibit.”
Deemed “The Ultimate Instagram Exhibit” by The Cut and featured in The New York Times (“Yayoi Kusama and the Amazing Polka-Dotted, Selfie-Made Journey to Greatness”), Yayoi Kusama: Festival of Life at David Zwirner’s Chelsea galleries drew in thousands of people daily during the blockbuster show’s run. I created influencer previews for the major art event—now an industry-standard practice—to amplify the exhibition’s reach. The digital strategy also included promoting a sold-out Viewing Room in the first year the global gallery launched its online sales platform.
Images
Yayoi Kusama, Longing for Eternity, 2017. Installation view, “Yayoi Kusama: Festival of Life” (November 2–December 16, 2017), David Zwirner, New York. Vincent Tullo for The New York Times
Yayoi Kusama, Infinity Mirrored Room-Love Forever, 1966/1994. Installation view, “YAYOI KUSAMA” (2000), Le Consortium, Dijon, France