Whitney Biennial 2022
Client: Whitney Museum of American Art
Role: Copywriter
Date: 2022
Shaping the narrative of the Biennial’s cultural impact on its eightieth edition.
For the Whitney Biennial’s historic eightieth edition, “Quiet as It’s Kept,” curated by David Breslin and Adrienne Edwards, I led copywriting and messaging across whitney.org, out-of-home advertising, email, and social media. My collaboration with the Whitney Museum of American Art's marketing, communications, digital, and graphic design teams ensured an authentic representation of the Biennial's essence and cultural significance, resonating not only with dedicated art enthusiasts but also capturing the imagination of new, diverse audiences.
“The curators share their process and secrets to organizing an overwhelmingly daunting project. Their guiding principle? ‘It’s got to be buck wild.’”
→ Read the interview
Credits
Creative Direction: Hilary Greenbaum